About You X Adidas X Lena Gercke
Toar Avni
By using a mapping projection technique on a moving dolly, the graphic movements of winter were projected onto the square and onto the models.
This is the first time a mapping projection has been projected onto a moving dolly, normally this technique is static.
We shot on Potsdamer Platz in Berlin.
During high temperatures, the challenge was to create snow winter visuals and feelings.
