Birgit Stöver - Shareable -

About You X Adidas X Lena Gercke

By using a mapping projection technique on a moving dolly, the graphic movements of winter were projected onto the square and onto the models.

This is the first time a mapping projection has been projected onto a moving dolly, normally this technique is static.

We shot on Potsdamer Platz in Berlin.
During high temperatures, the challenge was to create snow winter visuals and feelings.

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