Instead of photographing the plants, from whose natural aromas the fragrances are made of, in classic incident light, Johann places them under an X-ray machine. We discover details in lilies of the valley, orchids and camellias that we would not have thought possible. In this way each image also achieves an incredible complexity that simplifies nature's miracle and reduces it to its most important components. Filigree, sensual, aesthetic. Minimalist, graphic, focussed on one level.
Agency: Syndicate Design