Creative Intelligence
But challenges remain: copyright uncertainty, liability risks, rising tool costs, and the loss of brand authenticity through generic or flawed visuals.
We solve this by combining top-tier creative directors, photographers, film directors and DOPs with expert AI engineering.
Our artists create distinctive, brand-defining motifs in close collaboration with our clients. Our AI artists then transform these into high-quality images and motion content—tailored, scalable, and efficient.
The result: authentic, on-brand visuals, created fast, cost-effectively, and fully compliant.
We are your full-service partner for AI-generated images and motion—built for brands that value quality, speed, and trust.
Our projects
Prompt Engineering. Astrid Grosser X Christine Ratsch for Deutsche Telekom.
A professional AI-driven image production workflow for Deutsche Telekom by photographer Astrid Grosser and Creative Director Christine Ratsch.
The foundation of the entire process is a clear and detailed creative brief defining styling (wardrobe, color palette, references), location (real or fictional environments), mood (lighting, emotional tone, narrative), and movement (pose, energy, camera angle). The key is precision: thinking in terms of art direction rather than simple keywords. Describing textures, atmosphere, lens characteristics, and even time of day to guide the outcome.
The next phase : AI creation, where the AI creator translates the brief into structured prompts and controlled iterations. This step is less about one-off prompting and more about directing a virtual photoshoot. The process typically involves:
- Establishing a consistent character identity (face, body, proportions)
- Defining a coherent lighting setup (e.g., hard sunlight vs. soft studio lighting)
- Refining composition and camera behavior (framing, focal length, motion, depth)
At this stage, the generated images should be treated like raw captures and final retouch is done by post production.
In essence, the workflow combines the roles of photographer, AI creator, and post-production artist into one cohesive process—where creative direction, technical control, and refinement are equally important.
Milan Kustenmüller Ai Engineering.
Motion-Upgrade by Kapturing
Kapturing, directors and photographers duo from Paris, photographed a fashion feature in Paris for Icon Magazin. These individual shots were brought together into a film sequence using AI.
