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How a simple movement turns into an impressive gesture
M A G
If a picture paints a thousand words, what will a film do then additionaly? This is what inspired Johannes Cohrs and Matthias Oertel to found the creative collaboration movement and gestures (m a g).
CRPTC CHILD combined several skills such as Video // Photography // Music Production // Collage // Graphic & Motion Design into one medium to create a full virtual experience, portraing the up and coming model “Prince” showcasing the NIKE AIR HUARACHE RUN PRM ZIP.
A compelling story contains different points of view. As with the work of Max. With his changes of perspective he achieves captivating effects. For example he uses drones and confronts his aerial photographs with portraits, combining videos with photos. The aerial shots reveal a totally different angle of view on the structures and create a completely new connection to the portraits. The change from daylight to studio light also leads to exciting contrasts that distinguish his work as a unique way of storytelling.
When Snoop Dogg drops in: Pascal Kerouche is part of the first live concert via voice assistant Alexa. AWARD WINNING. 7 Nägel in Bronze beim ADC Festival in Hamburg - Next Level - Digitale Kommunikation - Digitale Kampagne - Innovative Nutzung von digitalen Medien - Social Media Aktivierung - Innovative Nutzung von Social Media Sowie den Max Award Gold für „Best In Show“ 15 Millionen Kontakte/Reichweite
Not many photographers get so close to the underground rap and hip-hop scene as Pascal Kerouche does. Both his books Snapshot Stories and Zwei Null Eins Sieben have been featured in the weekly magazine Tracks by the European culture channel Arte.