The "drop-in concert" is a digital world premiere: never before has there been a live concert via voice assistant – and then with superstar Snoop Dogg! The lucky winner of the concert has the chance to greet the world-famous rapper in his living room via smart speaker. Pascal has shooted two commercials and, at the same time, photographed the campaign motifs. The shooting for the trailer as well as the concert itself took place in Los Angeles in the private studios of Snoop Dogg. The idea has been created by digital agency La Red for Jägermeister.
The video of the drop-in concert recorded over 109,000 views alone on Pascal’s instagram profile @mmpascal.
Interactions, reach out and impressions numbers are given by La Red agency | case studies.
Photo | Regie : Pascal Kerouche
D.O.P : Christoph Szulecki