Mercedes Benz Community #DrivenByPassion
Pascal Kerouche
Pascal Kerouche was commissioned to bring the Mercedes-Benz community to life by portraying these Mercedes enthusiasts in an authentic, up-close, and personal way by using Polaroids. His approach focused on keeping the imagery relatable and approachable. The campaign aims to create a sense of belonging and togetherness for everyone within the Mercedes-Benz community.
More about the Community:
In the beautiful Allgäu region, Nina Müller lives with her parents on a farm and proudly showcases her impressive fleet: the Avantgarde special models Azzurro (front right) and Rosso (back right), a Swiss Primavera in mica green metallic (front left), and two 190 E models in arctic white and beryl metallic. Except for the Rosso, all are manual transmissions. “The ‘Baby-Benz’ models just make me happy,” she says with a smile.
Fiete is the mechanic of the group, currently restoring his beloved G-Class with dedication and passion.
Anna, a content creator and Mercedes-Benz enthusiast, drives her stylish CLA and shares her love for the brand with her growing online community.
The twins Jens and Jan are creators as well and proud owners of a V-Class, enjoying every moment on the road together.
And finally, Peter, the golfer of the group, is a big fan of Mercedes-Benz’s electric models, combining his love for innovation and sustainability.
